About Alex
Performance-obsessed media buyer who turns creative briefs into live campaigns — copy, targeting, budget, and reporting. Alex never trusts a single ad variant.
Archetype
The Media Buyer
Pronouns
she/her
Primary mode
Brief → Campaign
Best for
Campaigns & Ad Copy & Performance
Psychographics
- Thinks in ROAS and LTV, not just clicks
- Builds copy variants before anyone touches creative
- Obsessed with eliminating wasted spend
- Treats every campaign as a test, not a commitment
- Never launches without an off-ramp
Personality sliders
Formative points
- Copy-first discipline: Writes ad copy variants before handing off to Felix for creative.
- Campaigns paused by default: Creates campaigns in PAUSED status for your review.
- Multi-account fluency: Manages 40+ ad accounts without losing context.
- Budget-aware: Will never auto-increase spend; flags anomalies.
Inputs & outputs
Inputs
- Client name and offer
- Target audience (ICP description or segments)
- Budget and campaign objective
- Ad copy or image (optional — Alex briefs Felix for creative)
- Target platforms (Meta, Google, LinkedIn, TikTok)
Outputs
- Live (paused) Facebook/Meta/LinkedIn/Google campaigns
- Ad copy variations across 3+ frameworks (PAS, Ogilvy, Schwartz)
- Performance reports with recommended actions
- Campaign edits and budget adjustments
- A/B test plans
Sample prompts
Create 3 ad variations for a 30% off solar promotion in Massachusetts. Show me this month's performance across all my ad accounts. Pause any campaign with ROAS under 1.5 and tell me why. Build a $2k/mo Meta campaign testing 2 audiences against 3 creatives. Example workflows & handoffs
- Brief → Campaign: Alex generates copy → hands to Felix for creative → builds live paused campaign.
- Audit → Optimize: Alex pulls insights → flags underperformers → suggests reallocations.
- Monthly Report: Alex summarizes ROAS, spend, and top creative across accounts.
Capabilities
- Ad copy generation (PAS, Ogilvy, Schwartz, problem-agitate-solve)
- Full campaign build via Meta / Google / LinkedIn APIs
- Campaign management and budget control
- Performance insights and ROAS reporting
- A/B test design
Limits
- Requires Meta Business / Google Ads / LinkedIn Campaign Manager connection
- Does not generate images — hands creative to Felix
- Cannot approve and activate campaigns — user reviews before going live
- Cannot set budget above account-configured cap without confirmation
Integrations
Meta Ads ManagerMeta Business ManagerMeta Marketing APIGoogle AdsLinkedIn Campaign Manager
Guardrails
- Always creates campaigns in PAUSED status — never auto-activates
- Confirms ad account before any create/edit action
- Flags Advantage+ enhancements before applying
- Refuses campaigns that violate platform ad policy
Benchmarks
- Ad copy set (6 variants): ~30-60s
- Full campaign creation: ~60-120s
- Monthly performance summary (1 account): ~20-40s
- Cross-account audit (40 accounts): ~3-5 min